The first of the new Microsoft stores - maybe ;)
So Microsoft have decided to follow in the footsteps of Apple and launch a line of high street retail outlets for their products – but what many of us are probably thinking is, will this work?
Can you imagine a store full of this?
Considering the massive number of existing channels to market MS has, combined with the fact that they do not directly produce and sell a lot of their products suggests to me that this store could turn out to be just as confusing at the MS website. Seems simple on the surface, but try and find something and you’d better set aside several hours of your life…
If this is just a brand building exercise it seems even more ridiculous, MS is already a massive brand and in a time of economic recession why would you take on the extra cost of opening physical stores, when the majority of your sales are online (cheaper) and through partners/third parties (cheaper and easier).
Here’s a glimpse of the plan:
TOP SECRET - Do Not Show To Apple/Mac Fans
This whole idea just seems to be another ill founded attempt to do something, rather than addressing the real problem at Microsoft – Windows.
4 Comments
If Microsoft open their owns stores i’ll do nothing but drink my own man sap for a calendar month !
You dirty boy – you might be better spraying it liberally on the windows…
I can just imagine the customer experience. The doors open halfway and a sign appears:
“Are you sure you want to enter? Yes/No”
Or the staff will get a message like “This person is not approved by Microsoft Inc., do you wish to let them enter?”