Category Archives: Web Analytics

Aaron Wall over at SEO Book has just released what can only be described as a SPECTACULAR toolbar for SEO people the world over.

So many numbers - so few eyes to read them with...

So many numbers - so few eyes to read them with...

There are two main features of this toolbar which differentiate it from the rest:

  1. The sheer wealth of information it provides at a glance
  2. It’s free – completely free

You can read all about it and download the toolbar itself here.

This toolbar is incredibly easy to use, almost all the information you could want about a page or site. Everything is a click away from links to a page or domain, keyword density, Whois lookup, social media links… It not only combines some of the more useful Firefox SEO extensions, a wealth of page/site metrics but you can also export it all to Excel at the touch of a button.

You can also search SEO Book for answers to any questions you have, keyword suggest and keyword highlight all from the same box:

Many searches, one box.

Many searches, one box.

I would go on, but Aaron has already explained it in a much more concise and useful video :)

If for some reason (becuase you are clinically insane for example) you don’t want to use this toolbar, the SEOmoz toolbar is another great alternative, but you need to be a Pro member to get ant real use from it (thanks work!).

For the cash strapped SEO though, there is no better tool for you. I’ve already forced it on our team, I suggest you all do the same and share the wealth!

Thanks very much Aaron!

A lot of web agencies are focussing on User Centred Design, but actual user testing can be very expensive.

Clicktale could be the next best thing!

Unlike other web analytics on offer, Clicktale lets you record .flv videos of actual user activity on your chosen web pages. This is a potential stroke of genius for those who can’t afford, or don’t have the need for full blown retinal scanned, control group feedback session filled user testing.

On top of this you get scrolling heatmaps, link and form analytics, as well as the ability to save the .flvs you record. This is a powerful set of information, and being able to see a users’ behaviour on your webpages will help you optimise ou content, and make your user journey as pleasant and easy as possible.

I’ve set up a test on one of my sites’ homepages, so I will follow up this post with some example videos and some more concrete conclusions soon!

In the meantime you can check out www.clicktale.com for more information or to play around yourself.